You might already have a personal brand.
The question is whether it’s saying the right thing.
We build professional brands the way great commercial brands are built, through strategic positioning, differentiation, perception and consistent signals.
Majority of personal brand coaches start with what to post online. We start with strategic positioning.
In the world of rising AI content, human judgment and trust has never been more important. But trust online is built through multiple signals: how you look, how you sound, the clothes you wear and how you get your points across.
Ghost writing gets you views, but if no one sees your face, hears your honest point of view, why would anyone trust you?
Can you afford for your career path and expertise to be viewed as average when you allow AI to write content for you and sound like half of Linkeidn?
As AI proliferates every aspect of our professional living, you need to find a way to build trusted and magnetic connection with your target audience.
I started as a hairdresser in Poland at age of 15, by 35 I was leading one of Unilever’s challenger brands globally.
By 40 I transformed a stagnating Unilever brand portfolio and sold it to private equity and started by own brand strategic consultancy.
26 years in beauty, public speaking, content production and brand marketing including 15 years inside Unilever and Procter & Gamble.
I now build personal brands the way I build commercial product brands that emit authority and trust.
Bartholomew Krysiak
Founder of We Are Dumpling
One problem. One hour. Clear direction.
For professionals who need senior strategic input on a specific brand, positioning or image challenge.
You’ll get:
Pre-session diagnostic
60-minute 1:1 consultation
Strategic diagnosis
Clear priorities
One-page Brand Prescription
Good for:
Brand Positioning
Personal Brand direction / Career Transition
Focused senior strategic session for CMOs, CEOs, Founders and Professionals
Professional image
Visibility
Messaging
Six focused interventions to sharpen how the market sees you.
For professionals who know something needs to change and want structured support to reposition and activate their brand.
6 × 30-minute sessions
01 Diagnose
What’s holding your brand back?
02 Position
What should you be known for?
03 Differentiate
Why you?
04 Signal
How should you look and sound?
05 Visibility
What should you talk about?
06 Activate
90-day action plan.
Includes:
Positioning statement
Professional narrative
Messaging pillars
Profile recommendations
Visibility territories
90-day activation plan
A 12-week professional brand transformation featuring 6 step strategic framework.
For senior professionals, founders and executives who want to fundamentally change how they are positioned, perceived and remembered.
Utilising bespoke, proven framework designed by the founder.
T | Truth
Your credibility, strengths, reputation and ambition.
A | Audience
Who needs to notice, trust and choose you.
S | Strategy
Positioning, narrative, differentiation and proof.
T | Taste
Hair, skin, wardrobe, colour, photography and professional image.
E | Expression
LinkedIn, content, visibility and a 90-day activation system.
Includes the full:
Personal Brand Playbook
Positioning strategy
Audience definition
Professional narrative
Messaging architecture
Image curation
Hair / grooming direction
Skin and appearance recommendations
Skin tone & complexion ultimate attractiveness toolkit
Wardrobe direction
Photography art direction
LinkedIn optimisation
Thought-leadership territories
90-day visibility plan
2025
“I learnt more in an hour with Bartholomew than I did in a
3-month training programme with a viral Instagram coach.'“
Founder of VeryDemure - A luxury skincare